Caffeine Cures Alzheimer’s! And Other Misleading Headlines.
Not really, but I’d imagine that headline caught your eye and grabbed your attention, which is what it was supposed to do. The study on which that claim is based was widely and often quite misleadingly trumpeted across the Internet yesterday (July 6, 2009). Although some responsible sites included in the headline that the tests were done in mice, many concealed this important fact until you were well into the article and had already been exposed to whatever advertising was on the page. I’d already seen several misleading headlines before I realized the studies were in mice and I’m sure that many people didn’t ever get the full story.
The entire webisode was set in motion by the University of South Florida Health’s press release, a slick piece of PR entitled “Caffeine reverses memory impairment in Alzheimer’s mice,” based on research done at that institution. At least they got it right. […]
Original post by admin and weightlossopinions.com
